Send Payments Taps Three Are One to Scale Global Enterprise Reach
The Australian fintech partners with growth agency Three Are One to accelerate domestic expansion and refine its cross-border B2B positioning.
Australian fintech Send Payments has appointed growth company Three Are One as its global scale-up partner to drive international expansion. The move signals a strategic shift for the company as it seeks to aggressively scale its footprint in the Australian market while enhancing its enterprise cross-border payment capabilities.
Following a competitive procurement process managed by the agency marketplace StudioSpace, Three Are One has been tasked with leading the fintech's commercial strategy. The growth company's remit includes overseeing brand development, content creation, and media buying. This integrated approach is designed to elevate Send Payments' market presence and better position its technical infrastructure for high-volume corporate adoption.
The Cross-Border Challenge
Send Payments operates as a fintech challenger in the highly competitive international payments category. Its platform currently facilitates the movement of money across 170 countries in more than 100 different currencies, offering fast transfers and enterprise API integrations. To compete with established players, the company is focusing on moving beyond a generic B2B image to better capture the global enterprise market.
Chloe Graham, head of marketing at Send Payments, stated that Three Are One was selected because their integrated model aligns with the company's growth ambitions. Graham noted the necessity of a partner capable of helping the brand stand out within a generic B2B landscape, ensuring the company's value proposition is clear to sophisticated corporate clients.
Market Implications
This partnership highlights the increasing pressure on B2B fintechs to differentiate their branding while scaling technical infrastructure. By integrating commercial strategy with creative execution, Send Payments is attempting to bridge the gap between a powerful technical platform and a recognizable global brand.
Brendan Collogan, director at Three Are One, described the Send Payments platform as "undeniably powerful," suggesting that the company is currently positioned on the edge of a significant global opportunity. The focus on enterprise-grade capabilities suggests a strategic move toward higher-volume corporate clients rather than relying solely on smaller business transfers.
Future Outlook
Industry observers will now watch how Three Are One translates this commercial strategy into measurable growth within Australia. While the technical capacity to move money across 170 countries is established, the success of the partnership will depend on whether the new branding and media strategy can successfully penetrate the enterprise sector. It remains to be seen which specific global markets the company will target first following its domestic push, but the foundation for a scalable global rollout is now in place.