Samsung Galaxy SmartTag 3 leaks reveal shift to AirTag-style mounting
The upcoming tracker reportedly ditches its built-in loop for a 'squircle' design that requires separate accessories.
Samsung is reportedly preparing a significant design overhaul for its next-generation tracker, the Galaxy SmartTag 3. Leaks suggest the company will abandon the integrated mounting loop that defined previous generations in favor of a more streamlined, rounded-square "squircle" form factor.
According to reports from 9to5Google and leaks via SammyGuru and Dealabs, the SmartTag 3 will lack a built-in mechanism for attachment. This change means users will need to purchase separate add-on accessories to secure the device to keychains or bags. On the technical side, the device is expected to maintain a robust feature set, including Ultra-Wideband (UWB) for precision tracking, Bluetooth connectivity, and an IP67 or IP68 water and dust resistance rating. Pricing for individual units is expected to remain steady at approximately $29.99 or €39.99.
A Departure from Tradition
For years, Samsung’s trackers have stood apart from Apple’s AirTag by including a physical hole in the chassis, allowing users to thread a keyring directly through the device. This design choice aligned Samsung with other competitors like Chipolo and Pebblebee, who prioritize immediate utility. By moving to a loopless design, Samsung is mirroring the approach taken by Apple and Motorola, both of which require third-party or first-party cases to make their trackers usable on a standard keychain.
The Industry Trade-off
This shift represents a strategic pivot toward a smaller, more symmetrical industrial design over the convenience of built-in attachment. While the "squircle" shape may be more aesthetically pleasing or easier to manufacture, it introduces a friction point for the consumer. Industry analysts note that this move aligns Samsung with a broader trend set by Apple and Google, potentially shifting the revenue model to increase reliance on the sale of official accessory cases.
Ecosystem Lock-in
Despite the design changes, the SmartTag 3 is expected to remain firmly within the Samsung ecosystem. Fact-checks confirm the device will integrate with Samsung’s own SmartThings Find network rather than adopting Google’s cross-platform Find My Device network. This ensures a seamless experience for Galaxy users but maintains the walled-garden approach to tracking hardware. While some pricing for multi-packs has leaked, those figures remain contradictory across sources and are not yet confirmed.