Samsung Galaxy SmartTag3 Leaks Reveal Controversial Design Shift

Samsung is preparing to refresh its tracking ecosystem with the Galaxy SmartTag3, which has appeared in recent leaks and retail listings. The upcoming device marks a significant departure from the design language of its predecessors, introducing a form factor that may polarize long-time users.

According to leaked images reported by GSMArena and Android Authority, the Galaxy SmartTag3 features a "squircle" design—a rounded-square body that replaces the pill-shaped aesthetic of the SmartTag2. The device will be available in at least two colorways, Black and White, and includes a central physical button intended for custom actions. Most notably, the new chassis lacks a built-in attachment hole for keyrings or lanyards, a staple of previous generations. This design choice means users will likely need to purchase a separate case to attach the tracker to their belongings.

Evolution of the SmartTag

Samsung first entered the tracking market in 2021 with the original Galaxy SmartTag, followed by the SmartTag2 in 2023. The second-generation model was a substantial upgrade, introducing Ultra-Wideband (UWB) technology for precision finding, an IP67 durability rating, and a battery life that could reach 700 days in power-saving mode. The SmartTag3 is expected to maintain UWB support to ensure it remains competitive with other high-precision trackers in the ecosystem.

Impact of the Design Change

The removal of the integrated lanyard hole represents a strategic shift in how Samsung views the device's utility. While the squircle shape may offer a more modern look, the requirement for an additional accessory to secure the device to a set of keys or a bag could be seen as a point of friction for consumers. This move potentially increases the total cost of ownership for the user and adds bulk to a device whose primary appeal is its compact size.

What to Watch

While the design and color options appear well-documented, official pricing remains a subject of debate. Some reports suggest a US price of $29.99 per unit or $99.99 for a four-pack, though Samsung has not officially confirmed these figures. With the hardware appearing in retail listings and various leaks, an official launch is expected shortly. Observers will be watching to see if Samsung addresses the attachment issue through bundled accessories or if the reliance on third-party cases becomes a permanent fixture of the lineup.