Hasbro Opens Pre-Orders for 'Heroes of Hyrule' Zelda Action Figures
The first wave of 6-inch scale figures based on Tears of the Kingdom arrives in 2027 with Link, Zelda, and Ganondorf.
Hasbro has opened pre-orders for 'Heroes of Hyrule,' its first high-articulation action figure line for The Legend of Zelda. The initial wave features Link, Princess Zelda, and Ganondorf sculpted from The Legend of Zelda: Tears of the Kingdom, not the upcoming live-action film.
Pre-orders launched July 22, 2026 at 5 PM PT through Hasbro Pulse, Amazon, Walmart, and other retailers. The figures ship in 2027, though exact dates vary by retailer.
Pricing and Specifications
Link and Princess Zelda are priced at $27.99 USD each, standing 6 inches tall with over 20 points of articulation. Ganondorf commands a premium at $42.99 USD and measures 7.5 inches tall within the same 6-inch scale line. All three figures feature extensive articulation for dynamic posing.
Hasbro Pulse lists Ganondorf with an approximate shipping date of June 1, 2027, while multiple gaming news outlets cite May 1, 2027. The discrepancy may reflect figure-specific or retailer-specific timelines.
A Franchise First
The Legend of Zelda has historically lacked consistent high-end action figure support compared to other major gaming franchises. This partnership with Hasbro, known for detailed 6-inch collector lines, marks a shift toward accessible, articulated figures for the nearly 40-year-old series.
The timing coincides with growing anticipation for Nintendo's live-action Zelda adaptation, scheduled for theatrical release on April 30, 2027. While observers have noted the proximity between the film's debut and the figures' expected shipping window, neither Hasbro nor Nintendo has confirmed intentional coordination.
What's Next
The 'Heroes of Hyrule' line enters the market as the franchise demonstrates strong commercial momentum following Tears of the Kingdom's critical and sales success. Whether additional characters will join the lineup remains unannounced.
Collectors can place pre-orders now through Hasbro Pulse and participating retailers, with products expected mid-2027.