South Park Rebrands as 'South America' for Season 29 to Mock Trump

Trey Parker and Matt Stone have officially renamed their long-running animated series 'South Park' to 'South America' for its 29th season. The rebranding serves as a pointed satirical critique of President Donald Trump’s efforts to rename geographical locations to include the word "America."

The name change specifically parodies Trump's attempts to rename the Gulf of Mexico as the "Gulf of America" and Lake Ontario as "Lake America." In a statement reported by The Guardian, Parker and Stone noted they were "inspired by the bravery and patriotism of Apple and Google," mocking the compliance of tech giants with these naming shifts. The new season is scheduled to premiere Wednesday, September 16, 2026, at 10 p.m. ET on Comedy Central, with episodes streaming on Paramount+ the following day.

A History of Political Skewering

This stunt is the latest in a long history of the series targeting the Trump administration. The show has frequently placed the president in absurd scenarios to highlight political contradictions. This specific rebranding follows a broader pattern of Trump suggesting name changes for various U.S. states and landmarks, including a recent proposal to rename New Mexico as "New America."

Balancing Satire and Story

While the title change is overtly political, the season's content suggests a strategic pivot back to the show's character-driven roots. The premiere episode, titled "South American Biker Gangs," focuses on the introduction of e-bikes to the town rather than purely political commentary. This move appears designed to address long-standing fan concerns that the series had become overly preoccupied with Trump at the expense of its core ensemble cast and local absurdities.

What to Watch

As the September 16 premiere approaches, industry observers will be watching to see if the "South America" branding persists throughout the season or if it is a temporary stunt for the premiere. While the political motivation is clear, the success of the season will likely depend on whether the creators can successfully blend their high-level political mockery with the grounded, character-centric humor that defined the show's early years.