YouTube Premium to Include Peacock at No Extra Cost Starting Early 2027
The bundle marks Peacock's largest wholesale deal and shifts YouTube's value proposition toward comprehensive entertainment.
YouTube and NBCUniversal announced an expanded partnership that will give eligible YouTube Premium subscribers in the United States access to Peacock Premium at no additional charge beginning in early 2027.
The bundle includes the ad-supported tier of Peacock Premium, which currently retails for $10.99 per month as a standalone subscription. YouTube Premium Lite subscribers are not eligible for the Peacock inclusion.
YouTube TV Deal Renewed
The agreement also renews the distribution partnership between YouTube TV and NBCUniversal. Select live sporting events from NBCUniversal will stream on the NBC Sports YouTube channel, extending the reach of major properties like the NFL and Premier League.
The deal represents Peacock's largest wholesale distribution partnership to date, trading per-subscriber revenue for scale. For YouTube, bundling high-demand content—including Universal films and live sports—serves as a retention tool to reduce churn among premium subscribers.
Pricing Context
The partnership arrives after YouTube Premium increased its pricing to $15.99 per month for individual plans and $26.99 per month for family plans, effective March 2026. By bundling a major streaming service, YouTube shifts its value proposition from a simple ad-removal tool to a comprehensive entertainment package, mirroring bundled offerings from competitors like Amazon Prime and Apple One.
Peacock Premium Plus, the ad-free tier priced at $16.99 per month, became available on YouTube Primetime Channels in late June 2026, separate from this bundle.
Executive Perspective
"This partnership brings NBCUniversal's world-class content to YouTube's unmatched scale," said Mike Cavanagh, Comcast co-CEO, who is set to become CEO of stand-alone NBCUniversal after a mid-2027 spinoff.
The bundle is expected to launch in early 2027, giving both companies time to integrate systems and prepare for what will be a significant test of whether bundled streaming services can stem subscriber fatigue in an increasingly crowded market.