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Evercore ISI's Rich Ross Sees Buying Opportunity in Semiconductor Stocks

The head of technical analysis at Evercore ISI urges long-term tech investors to view current market volatility as a strategic entry point.

TechNewsReel Newsroom · September 11, 2026

Rich Ross, Senior Managing Director and Head of Technical Analysis at Evercore ISI, recently advocated for the ownership of semiconductor stocks during an appearance on Fox Business's 'Making Money.' Ross characterized the current market environment as a significant buying opportunity for investors focused on long-term technology growth.

During the segment, Ross utilized technical stock charts to pinpoint optimal entry points for major chipmakers and energy companies. By analyzing these patterns, he suggested that the current price action provides a favorable window for those looking to build or increase their positions in the sector. His approach focused on the timing of entries to maximize potential gains while navigating the inherent risks of the tech market.

The Role of Technical Analysis

This guidance comes at a time when the semiconductor industry is experiencing extreme volatility. This instability is largely driven by the rapid expansion of the artificial intelligence boom and broader macroeconomic shifts that have created sharp swings in valuation. While fundamental analysis typically focuses on earnings reports and revenue growth, Ross's technical approach prioritizes chart patterns and price trends to determine when a stock is undervalued or poised for a reversal.

Market Implications

Insights from a senior leader at a major firm like Evercore ISI can significantly influence short-to-medium term trading behavior. Because technical analysis is often used by institutional traders to time their moves, such a public endorsement can shift investor sentiment regarding the 'AI trade.' When a head of technical analysis identifies a 'buying opportunity,' it often signals to the market that the downward pressure on a sector may be exhausting, potentially triggering a wave of accumulation in chip stocks.

Outlook for the Sector

As the industry continues to grapple with the demands of AI infrastructure and shifting global economic conditions, investors are closely watching for signs of a stabilized floor in semiconductor pricing. While Ross's technical indicators suggest a bullish outlook for long-term holders, the sector remains sensitive to geopolitical tensions and supply chain fluctuations. Market participants will likely continue to monitor technical entry points to balance the high growth potential of AI with the sector's characteristic volatility.

Sources

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