Samsung launches Galaxy Z Fold8 and Flip8 in Australia with 'passport' design
The Z Fold8 abandons the skinny profile for a wider, squatter form factor to improve ergonomics.
Samsung has launched its latest generation of foldable smartphones in Australia, introducing the Galaxy Z Fold8, the Galaxy Z Fold8 Ultra, and the Galaxy Z Flip8. The August 2026 release marks a strategic pivot for the company as it attempts to redefine the physical footprint of the folding phone.
The centerpiece of the launch is the Galaxy Z Fold8, which abandons the traditional skinny candy bar profile of previous models. The device now utilizes a "retro passport-like shape," resulting in a squatter, wider chassis when closed. For users preferring the classic aesthetic, Samsung has introduced the Galaxy Z Fold8 Ultra, which retains the traditional flagship shape. In the Australian market, pricing for the Fold series begins at A$2,699 for the standard Z Fold8 and A$2,999 for the Z Fold8 Ultra. Meanwhile, the Galaxy Z Flip8 is available in a 512GB Cream edition, featuring 12GB of RAM and a 6.9-inch display.
The push for portability
This design diversification is a direct response to shifting consumer preferences within the region. Data from Samsung Newsroom AU indicates that 84% of Australian users prioritize smartphone size and portability when choosing a device. By splitting the Fold line into two distinct shapes—the experimental passport form and the traditional flagship profile—Samsung is attempting to capture two different segments of the market: those seeking a more compact, tablet-like feel and those who prefer the familiarity of a standard smartphone width.
Redefining foldable ergonomics
The introduction of the Z Fold8's new form factor suggests that Samsung is actively experimenting with ergonomics to solve the "skinny phone" discomfort associated with early foldables. The narrow aspect ratio of previous Fold devices often made typing and one-handed use cumbersome. By widening the device, Samsung is potentially setting a new industry standard for how folding tablets are shaped, prioritizing a more natural grip and a more usable cover screen.
What to watch
As these devices hit shelves at retailers like The Good Guys, the industry will be watching to see if the "passport" shape gains mainstream traction or remains a niche preference. While the hardware shift is significant, it remains to be seen how this change in physical dimensions affects long-term durability and the development of third-party accessories. For now, the Z Fold8 Ultra serves as the safe bet for traditionalists, while the standard Fold8 represents a gamble on the future of mobile ergonomics.