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Amazon Discounts New LEGO Shrek Minifigures for Labor Day

The newly released Shrek-themed collectible series sees an immediate price drop on 6-pack mystery bundles.

TechNewsReel Newsroom · September 7, 2026

Amazon has discounted the LEGO Collectible Minifigures: Shrek Series 6-pack as part of its Labor Day 2026 promotions. The price drop comes immediately following the official launch of the themed series, making the blind-box collection more affordable for fans during the holiday window.

The mystery box bundles, which typically retail for $30, are currently listed on Amazon for approximately $24.49. This discount applies to the 6-pack configuration of the series, which officially hit shelves on September 1, 2026, according to PickleBricks. The series features 12 different characters to collect, with IGN confirming the lineup includes fan favorites such as Shrek, Fiona, Donkey, Puss in Boots, and Lord Farquaad.

A Broader DreamWorks Partnership

These minifigures are the latest addition to a comprehensive LEGO Shrek rollout throughout 2026. The partnership began in June with the release of a high-end 18+ "Shrek, Donkey, & Puss in Boots" statue set designed for adult collectors, alongside a variety of BrickHeadz figures. While the collectible minifigures are available as single mystery boxes for $4.99, the 6-pack offers a bulk entry point for those attempting to complete the full set of 12 characters.

Market Impact and Accessibility

This release marks the first official collaboration between LEGO and the Shrek franchise, bridging the gap between dedicated brick collectors and the massive global fanbase of the DreamWorks series. By discounting the bundles so shortly after the official release date, Amazon is lowering the barrier to entry for a "gacha-style" product where duplicates are common. For collectors, the reduced price per box makes the pursuit of rarer characters in the 12-figure set more financially viable.

What to Watch

As the Labor Day sale continues, collectors will be monitoring whether other major retailers match Amazon's pricing or if the discount is a limited-time inventory move. While the core set is now available, fans are still looking toward the secondary market to see how the rarity of specific characters—such as Lord Farquaad—affects the value of individual mystery boxes outside of the discounted bundles.

Sources

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