CD Projekt Red Raises Witcher 3 Price Ahead of Remaster Launch

CD Projekt Red has increased the regular price of The Witcher 3: Wild Hunt to $49.99. The move comes as the developer prepares to launch a remastered version of the title next month.

The price adjustment is tied to the upcoming release of The Witcher 3: Wild Hunt Remastered, scheduled for September 29. According to the developer, the Remastered version will replace the existing Complete Edition. While new buyers will face the higher entry cost, current owners of the game will receive the remaster and all associated DLCs as a free upgrade.

A Legacy of Value

Originally released 11 years ago, The Witcher 3: Wild Hunt is widely regarded as one of the premier titles in the RPG genre. For much of its lifecycle, CD Projekt Red has maintained a strategy of deep discounting, frequently offering the game at significant reductions during seasonal sales. This history of accessibility makes the current price hike a notable shift in the game's commercial positioning.

Market Implications

This pricing shift reflects a change in the game's perceived value as it transitions to a technically updated version. By providing the upgrade for free to loyal fans, CD Projekt Red is rewarding its existing player base while simultaneously raising the barrier to entry for newcomers. This strategy allows the studio to monetize the technical improvements of the remaster through new sales while maintaining goodwill with long-term supporters just before the game receives a major technical overhaul.

The Road to Witcher 4

The remaster is only the first step in a broader roadmap for the franchise. A new expansion titled 'Songs of the Past' is currently scheduled for release in 2027, ensuring the title remains active in the market for several more years. Looking further ahead, the studio is targeting a 2028 release window for the next mainline entry, The Witcher 4, as it continues to expand the series' narrative universe.