Epic Games Store offers Rival Stars Horse Racing and Breathedge for free
The digital storefront continues its weekly giveaway strategy with two new titles available for permanent claim through September 3.
The Epic Games Store has launched its latest promotional window, offering two PC games for free to users from August 27 until September 3, 2026. These titles can be claimed and kept permanently in a user's library at no cost.
Confirmed facts indicate that the games available during this window are 'Rival Stars Horse Racing' and 'Breathedge.' Users who claim these titles before the September 3 deadline will maintain access to them indefinitely.
A Strategy for Growth
This promotion is part of a broader, recurring strategy employed by the Epic Games Store to increase user acquisition and platform engagement. By providing a consistent stream of free content every week, Epic aims to draw players away from established competitors and encourage them to install its proprietary launcher.
Market Implications
These giveaways serve as a primary competitive tactic in the digital distribution market, specifically targeting the dominance of storefronts like Steam. By lowering the barrier to entry for high-quality titles, Epic Games creates a value proposition that appeals to budget-conscious PC gamers looking to expand their libraries without financial investment. This aggressive approach to user growth has become a hallmark of Epic's attempt to disrupt the PC gaming ecosystem.
What to Watch
As the September 3 deadline approaches, users must claim the titles to ensure they are added to their accounts. While the current window is confirmed, the specific titles for the following week remain unannounced. Industry observers continue to monitor whether this high-frequency giveaway model remains sustainable as a long-term growth engine for the storefront. The success of such initiatives often depends on the conversion rate of free-game claimants into paying customers for the store's premium catalog.