Until Dawn 2 listed on PlayStation Store at unusually low £45 price
The horror sequel breaks from the trend of rising AAA costs with a price tag significantly below standard first-party releases.
Sony has listed Until Dawn 2 for pre-order on the UK PlayStation Store at £45, a move that deviates sharply from current industry pricing trends. The horror sequel is scheduled to launch for the PlayStation 5 on January 28, 2027.
This pricing is notably lower than the £60 to £70 range typically associated with recent first-party PlayStation Studios titles. By listing the game at this cost, Sony is making a strategic departure from the standard pricing of major console exclusives.
A Shift in Development
The original Until Dawn was a cinematic horror success that celebrated its 10th anniversary in 2025. While the first entry was developed by Supermassive Games, Sony has shifted the development of the sequel to Firesprite Games—the studio known for Horizon Call of the Mountain—with additional assistance from AdHoc Studio.
Narratively, the sequel moves away from the original setting to Akishima Island, a tropical resort. While the game introduces a new cast of characters to the island, the series maintains a link to its roots through the return of Dr. Hill, portrayed by Peter Stormare.
Market Implications
This pricing strategy is unusual for a major first-party PS5 exclusive, especially as the broader AAA gaming market has seen a general trend of increasing prices toward the £70 mark. The decision to price the game at £45 has sparked industry speculation regarding the nature of the project.
Analysts suggest the lower cost could be driven by a different market strategy or may reflect a shorter overall game length compared to traditional blockbuster titles. By lowering the barrier to entry, Sony may be attempting to broaden the appeal of the cinematic horror genre or adjust for the specific scope of Firesprite's development.
Looking Ahead
As the January 2027 release date approaches, the industry will be watching to see if this pricing model is a one-off experiment or a sign of a more flexible pricing structure for first-party titles. It remains to be seen whether other regions will follow the UK's lead with similar discounts or if the £45 price point is specific to certain markets.
For now, the focus remains on how the shift in developers will impact the cinematic tension and choice-driven gameplay that defined the original hit. Whether this represents a new era of accessible first-party pricing or a specific adjustment for the horror genre, Until Dawn 2 stands as a notable outlier in the current console landscape.